The problem we are facing is having four separate companies collaborating on one marketing idea for a new product for Glass Aquatics. Each company has a task, but we must all work together in a timely matter to have the product fully launched by a selected date. The mobile technology that we will all be accessing is called Miro. The purpose of this application is to make sure everyone is aware of the overall goal, timeline, and where each team is on their respective task list at any time. 

Ethical dilemmas that could challenge the implementation plan might be the blurring of work and personal life boundaries, being that mobile technology can be accessed anytime, anywhere, making it easy and somewhat expected to be “available” 24/7. We will address these challenges using best practices such as establishing respectable response times and availability for collaboration. Another arguable point may be determining ownership of ideas generated during collaboration times or anything placed on the Miro board. To address this challenge all parties should agree on clear policies addressing ownership before beginning the project. Recognizing and/or rewarding each other for their contributions may encourage more innovation and participation. Data breeches, privacy, and security are also valid concerns. Implementing data encryption, updating security protocols, and access controls are helpful in staying ahead of any emerging threats. 

In order to implement the mobile technologies plan in the workplace environment, we will begin by assessing the needs of the marketing team. Before the project begins, we will all meet and agree upon the collaboration tool, response times, communication etiquette, content ownership, sharing rights, timeline, and security measures. Mobile technologies have enabled access to information technology, which is uncoupled from standard workplaces and working hours (Viete & Erdsiek, 2018). Coordination and communication costs within the workplace would normally increase, but when employees start working autonomously, companies can gauge their employees’ output versus time spent in the office, which has been proven to be more productive. 

References: 

Viete, S., & Erdsiek, D. (2018, April 17). Trust-based work time and the productivity effects of mobile information technologies in the Workplace. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3159890